In-game advertising are nothing new now. In fact, my very first experience with MMO games was with Anarchy Online’s Free Play program in 2004. It was one of the first experiments of this type and offered free accounts in exchange for being shown advertisement posters and billboards in the game. However, this is the first time that I’ve heard of a political campaign buying advertisements in a game, in this case, the console racing game Burnout Paradise.

As the site notes, it’s not sure whether this is legitimate yet and may simply be a case of good photoshopping skills. But if it is true, it speaks volumes of Senator Obama’s savvyness. He’s also bought a half-hour of network primetime to speak directly to U.S. audiences on the 29th October. What’s surprising is that I think a lot of Americans are going to tune in to listen to him. When is Malaysia going to get a politician this cool?